Heatmaps are a great go-to tool for understanding which themes are most important to specific groups of respondents. You can find this feature in the Compare function nested within the Survey Analysis tab. Look for 'Theme ratings' in the Compare dropdown.
Heatmaps offer a great way to compare how your participants responded to critical topics in your Exchange. In just a few clicks, you can see how different groups value or prioritize the themes you’ve identified. As an Exchange leader, this gives you the ability to follow up with various stakeholder groups and ensure that diverse perspectives don’t get lost when discussing important trends.
Whether you’re comparing the thoughts of your staff and managers on the skills they need in your next new hire or digging into things that matter to teachers versus parents in your upcoming facilities Exchange, Heatmaps can help you find the answers.
You can use heatmaps when comparing two survey questions or theme ratings (Demographic group sizes take you to the advanced survey question comparison tool).
The results will show you, at a glance, how different groups of respondents (defined by your survey question) rated the major themes in your Exchanges. The darker the color, the higher the average star rating.
Hovering over each cell will give you three pieces of information:
- The number of thoughts from the chosen theme rated by a particular group.
- The number of participants in that group who rated thoughts in the chosen theme.
- The average Star score (Bayesian) assigned to thoughts in the chosen theme by participants in the corresponding group.
For example, in the image above, participants who selected “5 + years” as a survey question response rated 23 thoughts in the “Respect” theme and assigned an average Star score of 4.0.
By clicking on the cell, you can view the list of thoughts and see how participants in each group rated each.
If you have any questions about this or any other feature, drop us a line at help@thoughtexchange.com. We’d love to hear from you!