When launching a survey or ThoughtExchange, the introduction is your first and sometimes only chance to spark interest, build trust, and encourage authentic participation. A compelling introduction sets the tone, clarifies the purpose, and motivates people to engage meaningfully.
Step 1: Start With Purpose
Why are you asking for their input? What decision will it inform?
Clearly state the goal of the survey or exchange. People are far more likely to engage when they understand why their voice matters.
✅ Example: “We’re gathering feedback to help shape our priorities for the upcoming school year.”
Step 2: Highlight the Impact
How will their input make a difference?
Let people know what you plan to do with their feedback. This helps build trust and encourages honest participation.
✅ Example: “Your insights will guide decisions around staffing, communication, and instructional priorities.”
Step 3: Set Clear Expectations About Time
How long will it take to participate?
Be upfront about how much time the activity will take. This shows respect for participants’ time and can reduce drop-off.
✅ Example: “This should only take about 5 minutes of your time.”
Step 4: Explain the Format
What can participants expect?
Clarify how the exchange or survey works. If it’s a ThoughtExchange, explain that participants will be able to rate others’ ideas and that responses are confidential.
✅ Example: “You’ll be asked to share your thoughts and then rate ideas shared by others. All responses are anonymous.”
Step 5: Invite Participation
End with a strong call to action.
Encourage them to participate now. Use phrases like “Join the conversation,” “We want to hear from you,” or “Let us know what matters most.”
✅ Example: “Thank you for taking a few moments to share your voice. Your input will help us make thoughtful, informed decisions.”
Optional Add-ons
- Timeline: Let participants know when the survey/exchange closes.
- Confidentiality note: Reassure participants their input is safe and truly anonymous/confidential.
- Video or attachment: Add important info using the “add attachment feature”
Putting It All Together – Sample Introduction
“As we plan for the 2025–26 school year, we want to understand what matters most to you. Your feedback will help guide decisions around school priorities and student support. This ThoughtExchange will take about 5 minutes, and you’ll be invited to share your thoughts and rate ideas from others. All responses are anonymous. Thank you for being part of this important conversation!”
Final Tips
- Write for your audience—students, families, staff, or community members may need different tones or levels of detail.
- Ask a colleague or your CSM for feedback before launch to catch unclear language.
A clear, warm, and purpose-driven introduction makes all the difference. When people know what to expect and why their voice matters, they’re much more likely to show up and share.