Comments can be a major return on investment for your participants. This seemingly small act helps build a world of trust in participants, because they see that their input is being seriously considered and appreciated.
Importantly, leader comments help to transform a traditional one-way “send and hope someone reads it” experience into a real and meaningful two-way dialogue between participants and leaders. Comments enable leaders and leadership teams to directly answer questions, provide clarity, address concerns, and share their appreciation for thoughts being submitted.
When people see that their thoughts are respected, considered, and (most importantly) valued, then they’re much more likely to offer their thoughts again in the future.
Now that we've tackled why, you may be asking how. Check out this article for some tips on how to address the thoughts (and concerns) of your participants.